Why invest in a web site?
If you are starting a new business or you are an established one, without a web site you are likely to be loosing out on business.
A web site is one of the most cost effective promotional tools, it is a shop window for your products and services. A reference point open 24 hours a day, where customers can find out about your products and services, your opening hours, contact details and even get directions and maps so they will know how to get to you.
A web site projects a professional image of your business, it backs up other forms of advertising and can be updated quickly at little cost to take advantage of marketing opportunities, promote offers and new products or allow you to react to changes in market conditions.
More and more people are using the internet to find local suppliers of goods and services, particularly with the increased use of smartphones, having your own website increases your chance of these potential customers finding you.
Your web site listed with on-line directories can also be a useful way to engage with your potential customers. Listings with links to web sites tend to attract more attention than those without.
You could add a 'print off' voucher to your site to tempt in new customers or have documents such as product data sheets, manuals and price lists available to be printed off or downloaded, a customer service that may not be provided by your competitors.
Whatever you spend on traditional advertising it has a limited life span, a web site can be a cost effective way to supplement this and reach a wide audience without a huge budget.
It's not a question of can you afford a web site, can you afford not to have one?